> The gap between intent and action.
> Why systems confuse motion for readiness.
Most systems assume intent begins when a buyer raises their hand. That assumption is wrong.
Intent forms quietly, long before it becomes visible. By the time someone fills a form, books a demo, or replies to an email, the most important work has already happened internally.
// The system just wasn’t there to see it.
Modern GTM stacks are built to extract information at the moment of contact.
The Tools
The Cost
Compresses nuance.
Strips context.
Turns curiosity into transaction.
"By the time intent is verbalized, it has already decayed."
Most systems track linear progress.
Clicks. Views. Opens.
Demand oscillates.
Buyers think in fragments, not funnels. They circle, pause, revisit, and wait.
When context is missing, humans don’t want persuasion.
They want recognition.
Not answers. Not urgency. Just the feeling of: “You see what I’m trying to do.”
Demand does not need to be created.
It needs to be recognized.
Systems that work are quiet.