I posted four comments today instead of a standalone post.
Each one lands in the feed of everyone following the original poster. Not just my followers. Theirs. A decent comment on a high-traffic post can outperform a standalone post by 10x. On a slow day, no algorithm tailwind, low native reach, the math tilts even further.
The insight isn’t that comments beat posts. They’re a different distribution channel. Posts build your library. Comments borrow someone else’s audience for 48 hours.
Most people treat comments as engagement. They’re actually reach.